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C o v e r   p h o t o i m a g e  c o u r t e s y  o f  S t r a t a s y s + The 3D printing economy is coming and is seemingly threatening  to transform every industry that we know. Its versatility and low-cost  effciency in creating high quality prototypes will soon begin to radi- cally optimize production and manufacturing processes around the  globe. In our cover story, we use Lamborghini as just one exam- ple a company using 3D printing to to manufacture its vehicle parts  yielding far lower production costs and faster timeframes than their  traditional processes.  Method Cost Lead Time Traditional process $40,000 120 days 3d printing Technology $3,090 20 days savings $36,910 (92%) $36,910 (92%) How does 3d PrinTing CoMPare wiTH  TradiTionaL ProCesses for LaMborgHini LaboraTories?